- 90 -
March 28, 2014
Last week an overview of the anthology series Playhouse 90 appeared under my byline at The A.V. Club. As a supplement, here are some miscellaneous facts and observations for which there wasn’t room in that article (which is already pretty long!).
1. In between Program X and Playhouse 90, the anthology project was briefly known as The Gay 90s (ugh!). By the time the series was announced publicly in January 1956, Playhouse 90 had been set as the title.
2. The original producers of Playhouse 90 were meant to be Carey Wilson, a movie producer and screenwriter associated with MGM’s Andy Hardy series, and (as his subordinate) Fletcher Markle. Wilson announced the series debut as an adaptation of Noel Coward’s This Happy Breed, implying a somewhat more conservative approach than Martin Manulis would take. The trade papers announced Markle’s departure almost immediately, as a result of creative differences with Wilson, who also departed soon thereafter. According to Manulis, the actual story was somewhat different: CBS executive Hubbell Robinson had intended for Wilson, Markle, and Manulis to alternate as producers, in a manner similar to the structure imposed in the third season. Manulis, anticipating conflicts among the trio, attempted to bow out, but Robinson reversed course, appointing Manulis as sole producer and getting rid of the other two.
3. Along with the NBC spectaculars, another key antecedent for Playhouse 90 was the live anthology The Best of Broadway, which adapted Broadway plays and was broadcast in color. Robinson developed the show and Manulis produced it, and their realization that existing plays had to be severly cut to fit an hour time slot was part of the impetus to develop a ninety-minute anthology.
4. Seeking to establish a contemporary, relevant feel for the new series, Hubbell Robinson barred Playhouse 90 from doing “costume dramas,” an edict that was violated infrequently.
5. Although the budget for Playhouse 90 was officially $100,000, Manulis realized early on that that figure wouldn’t fund the kind of star talent that the network wanted. Manulis successfully lobbied Robinson to create a secret slush fund from which all of the name actors (but not the supporting casts) would be paid, at a favored-nations rate of $10,000 each. As a result, the actual cost of most episodes topped $150,000. $150,000 was also the reported budget of each filmed segment.
6. By the end of the series, the official budget was reported at $150,000, but many individual segments went far over that cost. “The Killers of Mussolini,” which featured scenes taped in Franklin Canyon, cost around $300,000, and Frankenheimer and Fred Coe’s two-part adaptation of “For Whom the Bell Tolls” hit $500,000. The conflict with CBS over the cost overruns on the two-parter became so pitched that, according to Frankenheimer, Coe went on a bender in Florida and left his director to fend off the suits.
7. Frankenheimer called Fred Coe “the best producer I ever worked with,” without qualification. That was a strong statement, given that Frankenheimer directed dozens of Climaxes and Playhouse 90s for Manulis but only five shows (all Playhouse 90s) for Coe. In Frankenheimer’s view, “Manulis was much more of a politician than Coe, Coe more of a creative artist than Manulis … [Coe] worked harder on the scripts; Manulis left much more to the director.”
8. At the same time, although most of Frankenheimer’s collaborators felt that his talent justified his imperiousness, there were naysayers. John Houseman (who made only one Playhouse 90, the excellent “Face of a Hero,” with Frankenheimer) observed shrewdly that Frankenheimer directed “with great emphasis on certain ‘terrific’ scenes at the expense of the whole.” Even Manulis, obviously a champion of Frankenheimer’s, could roll his eyes. Manulis often told the story of how Frankenheimer, when one Playhouse 90 segment was running long in rehearsals, came to him and insisted in all seriousness that Manulis call New York and inform CBS that there couldn’t be any commercials that week.
9. After most of the live broadcasts, the above-the-line creative talent went to Martin Manulis’s home to watch the kinescope during its broadcast for the West Coast. The crew convened at Kelbo’s, a Hawaiian-themed Fairfax Avenue bar famous for its ribs.
10. Although the New York-based Robinson was the executive charged with overseeing Playhouse 90, West Coast CBS chief William Dozier (later the man behind the 1960s Batman television series) also exerted a certain influence over the show, just by proximity. It was Dozier, for instance, who would convey the sponsors’ and censors’ notes to John Frankenheimer.
11. Manulis’s story editor, Del Reisman, had a habit of “casting” writers to match material the series wanted to adapt. For example, Fitzgerald’s unfinished Hollywood novel The Last Tycoon was given to Don M. Mankiewicz, who had grown up in the novel’s Hollywood setting; he was the son of Citizen Kane screenwriter Herman J. Mankiewicz. To adapt Irwin Shaw’s short story “The Eighty-Yard Run,” Reisman hired David Shaw, one of the writers who emerged in Fred Coe’s Philco Playhouse stable – and Irwin Shaw’s brother. Not that Reisman’s logic always paid off: He assigned “Turn Left at Mt. Everest,” a military comedy, to Marion Hargrove, the author of See Here, Private Hargrove, a humorous memoir of World War II service, but Hargrove’s script was so unsatisfactory that Reisman threw it out and wrote the adaptation himself.
12. Because Playhouse 90 so publicly venerated writers, Manulis and the subsequent producers were extremely reluctant to replace a writer, even when he seemed completely “written out” on a script. Some shows went through a seemingly endless development process as a result of this loyalty. When a second writer was required, Manulis and Reisman had a small talent pool to whom they turned – fast-working scribes who showed promise but weren’t established enough to get assignments writing originals for the series. The most important of these script doctors were James P. Cavanagh (an Emmy winner for Alfred Hitchcock Presents), Paul Monash (later the executive producer of Peyton Place), and Leslie Stevens (later the creator of The Outer Limits).
13. Playhouse 90‘s split sponsorship made for an intriguing mix of commercials for mainstream products, like Camel cigarettes and Delsey toilet paper (which Rod Serling often invoked as a punchline), and luxury items like the Renault Dauphine, an import car that was touted in an especially cute animated ad.
14. Time did an unusually frank on-set report on Playhouse 90 in 1957. Unfortunately the magazine dropped in on one of Frankenheimer’s less distinguished efforts: “The Troublemakers,” a college hazing story that was based on an actual 1949 incident but was also something of a rehash of Calder Willingham’s play End as a Man (Ben Gazzara starred in both). Time noted that Frankenheimer brought in Rod Serling for an extensive, uncredited rewrite of the script by George Bellak, and that the sponsor’s rep (from Camel, naturally) insisted that Harry Guardino smoke a cigarette instead of a cigar in one scene.
15. Frankenheimer also arranged a rewrite of “Clash by Night” – by Clifford Odets. Disappointed with the television adaptation by F. W. Durkee, Jr., Frankenheimer (with Manulis’s blessing) visited Odets at his home to enlist the playwright’s help in bringing the show closer to its original form. Odets ended up doing an uncredited, but paid, polish.
16. The first choice to play Mountain McClintock in “Requiem For a Heavyweight” was Ernest Borgnine, who turned it down. Manulis was so offended – “If he didn’t want to do it, I didn’t even want to talk to him” – that he wasted no time in offering the role Jack Palance.
17. Anne Francis was originally cast as Kirsten in “Days of Wine and Roses.” After John Frankenheimer ran into Piper Laurie (whom he had directed in a first season episode, “The Ninth Day”) again in New York, he offered her the role, and Francis was paid off and let go.
18. Because some of the star actors weren’t available for the full three-week rehearsal period, Playhouse 90 had a corps of small-part actors who would perform those roles during the early blocking rehearsals. This sort-of-repertory company turned up in bit parts during the broadcasts of many episodes: Jason Wingreen, Paul Bryar, Claudia Bryar, Tom Palmer, Paul Lambert, Garry Walberg, John Conwell, Sidney Clute, Michael Pataki. (Later many of these actors turned into an informal stock company for Ralph Senensky, a production coordinator on Playhouse 90, after Senensky began directing episodic television.)
19. Somewhat overlapping with the group of rehearsal actors was a John Frankenheimer-specific stock company of character actors, some of whom played the meatiest roles of their career in Frankenheimer’s Playhouse 90s: James Gregory, Malcolm Atterbury, Whit Bissell, Robert F. Simon, Helen Kleeb, Eddie Ryder, Arthur Batanides, Douglas Henderson, Marc Lawrence. The supporting casts of Frankenheimer’s early films (before he began working largely in Europe after 1966’s Grand Prix) are heavily weighted toward his favorite Playhouse 90 actors.
20. The generally dismal quality of the filmed episodes, and the cynicism that went into their making, is hard to understate. William Froug’s account of one segment he produced, “Natchez,” is the best example: It came about because Screen Gems needed a vehicle for Felicia Farr, a pretty but inexperienced ingenue, in order to do a favor for her fiance, Jack Lemmon, who happened to be a rising star at Columbia. Froug was told by his boss, William Sackheim, to borrow the plot of Gilda, but to disguise it enough to avoid a plagiarism suit. The riverboat setting was decided upon because a paddleboat happened to be sitting idle on the studio backlot.
21. Although the bulk of the filmed shows were done at Screen Gems, CBS also ordered three (all filmed on location in Arizona) from Filmaster Productions, and produced a few (like the second season’s “The Dungeon”) in-house.
22. At first, Playhouse 90 was scored mainly with needle-drop cues from the CBS library; a music supervisor (two of whom were Jerry Goldsmith and Fred Steiner, both still journeymen composers) would listen to both the show and the director in a room in the basement and synchronize the pre-selected cues to the live broadcast. Eventually Goldsmith agitated for more original scoring and was permitted to compose music for many of the third and fourth season episodes. (Other CBS standbys, including Robert Drasnin and Wilbur Hatch, also contributed a few original scores.)
23. During the live broadcasts, actors would have been in the way of the cameras and technicians had they remained on the soundstage; therefore, when they weren’t in a scene, the actors generally went to their dressing rooms on the second floor and watched the broadcast on monitors. This had its perils: During “The Great Gatsby,” Philip Reed missed an entrance because he’d gotten so involved in watching the show.
24. When the producer’s chair was vacant after the second season, William Dozier tried and failed to get Kermit Bloomgarden, Dore Schary, and Cecil B. DeMille to produce one-off Playhouse 90 segments. Dozier wasn’t the only person reaching for the stars: John Frankenheimer sought to cast both Cary Grant and John Wayne on the show.
25. The reasons that Herbert Brodkin’s workload was always meant to be larger than that of either John Houseman or Fred Coe were that Houseman had theatrical commitments for part of the year, and Coe was understood to be a hands-on producer who would get better results if given more time to develop his episodes. Houseman’s third season schedule of six segments (reduced from eight, as a result of his disagreements with CBS over suitable stories) is instructive of how the arrangement worked. Following the initial stretch of episodes produced by Fred Coe (and others), Houseman’s “The Return of Ansel Gibbs” (airdate: November 27, 1958), “Free Weekend” (airdate: December 4, 1958), and “Seven Against the Wall” (airdate: December 11, 1958) were staged live in succession, as the eighty-eighth through ninetieth episodes. Then Playhouse 90 went on hiatus for a week as “Face of a Hero” (airdate: January 1, 1959) and “The Wings of the Dove” (airdate: January 8, 1959) were taped for broadcast the following month, as the ninety-second and ninety-third episodes. Finally, Houseman flew back to New York to oversee the live broadcast from there of “The Nutcracker” (airdate: December 25, 1958), the ninety-first episode and his final commitment until the following season. Herbert Brodkin’s segments began with “The Blue Men” (airdate: January 15, 1959) and continued, along with a few produced by substitutes, until the end of the season. (Houseman, incidentally, was paid $100,000 to produce his third of the season.)
26. The “guest” producers who spelled Coe, Houseman, and Brodkin on an occasional basis included Peter Kortner, who had been the show’s original story editor (“Dark December,” “The Dingaling Girl,” “Project Immortality,” “The Second Happiest Day,” “In the Presence of Mine Enemies”); Gordon Duff (“The Time of Your Life”); and director Buzz Kulik (“The Killers of Mussolini”).
27. “Seven Against the Wall” is a remarkable achievement of scope and scale; even more than Kraft Television Theater‘s “A Night to Remember,” it represents a successful attempt to retell a sprawling, complex historical event within the confines of a soundstage (or two; the production spilled over into a second studio next door). For Houseman, it was a conscious follow-up to “The Blast in Centralia No. 5,” a triumphant hour he had produced in New York the preceding year for The Seven Lively Arts. Based on an article by John Bartlow Martin (whose work also formed the basis of one of Coe’s Playhouse 90s, “Journey to the Day”), “Blast” also assembled a huge cast to tell a multi-faceted story with no single protagonist. As a publicity angle, “Seven Against the Wall” touted its cast of fifty (not counting the extras), all of whom received screen credit on a long crawl.
28. Here is the complete cast of “Seven Against the Wall,” in the order listed on screen: Eric Sevaried (Narrator), Paul Lambert (Al Capone), Dennis Patrick (George “Bugs” Moran), Frank Silvera (Nick Serrello), Paul Stevens (“Machine Gun” Jack McGurn), Dennis Cross (Pete Gusenberg), Barry Cahill (Frank Gusenberg), Richard Carlyle (Dr. Reinhardt Schwimmer), Al Ruscio (Albery Weinshank), George Keymas (James Clark), Milton Frome (Adam Heyer), Wayne Heffley (John May), Nesdon Booth (Michael Heitler), Joe De Santis (Charles Fischetti), Tige Andrews (Frank Nitti), Lewis Charles (Jacob Gusik), Paul Burke (Paul Salvanti), Don Gordon (Bobo Borotta), Warren Oates (Ted Ryan), Robert Cass (Service Station Attendant), Celia Lovsky (Mrs. Schwimmer), Jean Inness (Mrs. Greeley), Connie Davis (Woman in the Street), Isabelle Cooley (Moran’s Maid), Nicholas Georgiade (Rocco), Tito Vuolo (Anselmi), Richard Sinatra (Scalisi), Paul Maxwell (Cooley), Arthur Hanson (Moeller), Karl Lukas (Willie Marks), Joseph Abdullah (Joey), Mike Masters (Policeman), Clancy Cooper (Policeman), Sid Cassell (Truck Driver), Phil Arnold (Truck Driver), Walter Barnes (Bartender), Stephen Coit (Bartender), Harry Jackson (Auto Salesman), Joseph Haworth (Garage Owner), Bob Duggan (Bar Customer), Richard Venture (Passerby), Warren Frost (Reporter with Moran), Garry Walberg (Reporter with Moran), Molly Dodd (Reporter with Capone), Jason Wingreen (Reporter with Capone), Barry Brooks (Reporter with Capone), Drew Handley (Cigar Store Clerk), Gil Frye (Capone’s Servant), Rick Ellis (Bellboy), Louise Fletcher (Pete’s Girl).
29. Only Louise Fletcher’s feet are seen in “Seven Against the Wall,” although she has off-screen dialogue and returned for a slightly larger role in a subsequent episode, “The Dingaling Girl.”
30. As that “Seven Against the Wall” roster illustrates, the IMDb’s and other sites’ cast lists for Playhouse 90 are woefully incomplete. In his Archive of American Television interview, Ron Howard recalls appearing three times on Playhouse 90, and I’ve spotted him in two of those: “The Dingaling Girl” and “Dark December.” None of the three appear on Howard’s IMDb page, and only one of Michael Landon’s (at least) four episodes (“Free Weekend,” “A Quiet Game of Cards,” “Dark December,” and “Project Immortality”) is listed on his. Sally Kellerman mentioned Playhouse 90 as an early credit in her memoir, and sure enough, there she is in “In Lonely Expectation” (the dropped baby episode) as a receptionist: dark-haired and out of focus in the background, but credited and instantly identifiable by her voice. One other noteworthy fellow who turns up as an extra or bit player in at least half a dozen episodes: Robert Sorrells, the character actor currently serving 25 to life for murdering a man in a bar in 2004.
31. Because most of Playhouse 90 has been accessible only in archives (or not at all) since its original broadcast, the Internet Movie Database and other aggregate websites are especially perilous sources of misinformation. For instance: The IMDb lists both Franklin Schaffner and George Roy Hill as the directors of “Dark December.” Schaffner alone was the actual director; Hill, of course, had parted company with Playhouse 90 for good after clashing with CBS over censorship of “Judgment at Nuremberg,” which aired two weeks prior to “Dark December.” The IMDb will also tell you that “Made in Japan” was written by both Joseph Stefano and Leslie Stevens – which would be significant, since the two writers later teamed to produce The Outer Limits. But “Made in Japan” is credited solely to Stefano, who won a Robert E. Sherwood Award for the script.
32. The CBS executive who insisted on bumping “Requiem For a Heavyweight” from the series premiere slot was one Al Scalpone, whose television career has otherwise been forgotten by history. But Scalpone, a former ad man, does have one claim to fame: He created (for the Roman Catholic Family Rosary Crusade) the slogan “The family that prays together, stays together.”
33. Absurdly, the delay of “Requiem For a Heavyweight” so that Playhouse 90 could debut with a less downbeat segment instigated a pattern that repeated itself every season. In the second year, “The Death of Manolete” was a last-minute substitute after CBS rejected Serling’s “A Town Has Turned to Dust,” which was meant to be the season premiere. (Manulis and Winant, among others, often cited “Manolete” as a case of we-thought-we-could-do-anything-on-live-TV hubris, with Frankenheimer as the implicit target of that criticism. That version of events reads as mythmaking, or simple defensiveness, when compared to Frankenheimer’s version, which that “Manolete” was slapped together out of necessity and everyone knew all along that it would be a dud.) In the third year, Houseman had prepared Loring Mandel’s “Project Immortality” as his first episode, but CBS rejected the script as “too intellectual”; it was later resubmitted by another producer, Peter Kortner, who managed to get it on near the end of the season. (It won a Sylvania Award.) Both Serling’s “In the Presence of Mine Enemies” and the nuclear holocaust story “Alas, Babylon” were announced as season premieres but delayed due to concerns over their controversial subject matter.
34. “In the Presence of Mine Enemies” became a Lucy-and-the-football breaking point for Rod Serling. Once CBS approved his outline Serling, burned by the “A Town Has Turned to Dust” incident, insisted upon a contractual guarantee that “Enemies” would be produced if he wrote the script. CBS agreed but reneged when the sponsor called it “too downbeat, too violent, and too dated.” The script came back from the dead in 1960 only because a six-month writers’ strike left Playhouse 90 with nothing else to produce; by that time, Serling had publicly urged writers to hide their messages in Westerns and fantasies, and launched The Twilight Zone to put that strategy into practice.
35. Even though it got on, “In the Presence of Mine Enemies” was a defeat for Serling: Leon Uris publicly called his script anti-semitic and called upon CBS to burn the tape, and Serling himself thought that the miscasting of Charles Laughton as the rabbi doomed the production creatively.
36. The technical complexity of Playhouse 90 episodes varied widely; for instance, while both display Frankenheimer’s typical visual ingenuity, the show-within-a-show sequences in “The Comedian” necessitated some forty film cues, “Days of Wine and Roses” was “relatively easy,” with only one scene pre-taped so that Frankenheimer could executive a dissolve between Cliff Robertson in two different sets. The difficulty of incorporating film clips, as in “The Comedian,” was the timing of the cues: the film had to be started four seconds before the director could cut to it. When tape replaced film, the “roll cue” had to be called nine seconds early. “Nine seconds is an eternity,” said Frankenheimer.
37. Although “Old Man” was the first episode to be edited on tape, it was not the first episode taped in advance. “Shadows Tremble,” aired four weeks prior to “Old Man,” was pre-taped due to star Edward G. Robinson’s nervousness about performing live, and there may have been even earlier live-on-tape episodes.
38. Frankenheimer wasn’t the only Playhouse 90 director to express immediate misgivings about working on tape. Ralph Nelson, who shot nearly half of the western “Out of Dust” on tape at the Bob Hope ranch, had trouble adjusting to the shifting of the natural light, which necessitated shooting without the rehearsals to which the company had become accustomed. Nelson later said that “All that vitality, all the adrenaline, was gone … We thought now we’ve got motion pictures backed off the map. But it turned out that tape was a four-letter word.” “The Long March,” apart from Jack Carson’s disastrous live performance, was also a victim of tape; director Delbert Mann shot two takes of the climax (depicting Carson’s futile, deadly assault on a hill) on tape before the crew ran out of time, and wasn’t satisfied with either. Buzz Kulik (who directed the epic “The Killers of Mussolini,” among other episodes) later said that “things went crazy at the end. John Frankenheimer led the way and off we went, trying to top each other. Production started to get very, very big, and go beyond the bounds that it should, from the standpoint of good drama.”
39. Another nostalgist for the not-yet-very-old days of live was Herbert Brodkin, who staged two of his fourth-season productions, “The Silver Whistle” (an adaptation of a play for which Brodkin had designed the sets and lighting on Broadway, in 1948) and “The Hiding Place” live out of New York rather than on tape in Television City.
40. Following his ouster from CBS in May 1959, Hubbell Robinson set up shop at NBC with a Playhouse 90 clone called Ford Startime, which returned somewhat to the musical/variety mode of the spectacular format. The trade papers gleefully reported on the rivalry between the two series as a war for talent and material, and indeed Robinson did succeed in poaching Frankenheimer, Franklin Schaffner, and Robert Stevens to direct some dramatic segments of Ford Startime. (That season Frankenheimer also directed for The Buick-Electra Playhouse, a series of adaptations of his beloved Hemingway, which is why he was able to return for only a single segment of Playhouse 90 in its final year.) Any victory in the war was pyrrhic: Ford Startime, too, was cancelled at the end of the 1959-60 season.
41. Robinson couldn’t resist some sour-grapes carping about the final season of Playhouse 90, which was produced without him. “The fourth year was Playhouse’s worst year,” he said. “No one was sitting on it, guiding it, working for quality. The producers were doing the things they always wanted to do.”
42. If you do put in some quality time with Playhouse 90 at UCLA or The Paley Center, here are some commercially unavailable episodes that count as must-sees: “The Ninth Day,” “Invitation to a Gunfighter,” “A Sound of Different Drummers,” “Nightmare at Ground Zero,” “The Innocent Sleep,” “Old Man,” “Free Weekend,” “Seven Against the Wall,” “Face of a Hero,” “Child of Our Time,” “The Raider,” “Project Immortality,” “Target For Three,” “The Tunnel,” and “Tomorrow.”